Are You Focusing On the Little Things?
As we start up the practice, our main focus is largely on the big things that have to happen. Getting the build-out done, paying your loans, building your practice, managing your overhead, managing and trainging your staff, etc.
It is very easy to let a lot of little things pass you by. I have found that over the years, what has really helped my office, and made my life a lot more enjoyable, is to focus on the little things.
For example, a friend of mine works for a chiropractor near where we live. It is a small office in a small town, and it is just the two of them in the office. She recently had a major surgery to correct a problem she let go for a few years. The recovery is slow and she can't be in the office for a while.
I gave her a call about a week after the surgery to see how she was doing. Man, she was irate! The doc she works fo, hadn't called, texted, emailed, facebooked, or anything to see how she was! The lack of contact truly upset my friend and significantly altered her view of her boss.
A simple phone call would have prevented serious damage to their working relationship. Five minutes. A little thing.
Patients will bring in food, or a letter, or some other gesture to show their appreciation for you. What will you do in return? What ways are you showing your appreciation for them?
When a business contact sends you a referral, what is your process to show appreciation? Is there a process?
These little things add up to have a dramatic effect on the overall opinion people will have of you. Here are some suggestions on things to consider.
- Never underestimate the power of flowers or a plant. When someone has a family member pass, a surgical procedure, an end to a relationship, and so on; a small investment will not only bring a smile to their face but will pay back tenfold in the future.
- Handwritten thank you notes are also quite effective, and simply cost a stamp! These can go to your staff, your banker, your accountant, someone who grabbed your lunch, clients that helped you out, and so on.
Yes, the big things are important, but don't forget the little things! Not only will they help your business grow, they will also help you fall to sleep with a smile on your face.


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