You have heard so much about marketing and all of its aspects.  I would like you to consider, for a moment, that the least expensive way of making your community aware of your presence is by immersion. 

It does not matter whether you are practicing in the largest of cities or the smallest of communities.  One of the best ways of creating awareness is by involvement as a volunteer. 

But first you must have clarity around your vision and your mission as a chiropractor and to be able to communicate it as though it was a reflex action.  Once that is indelibly clear, you can move forward with community involvement. 

If you are in the early stages of practice, your own luxury, in all likelihood, is time.  Make rich use of it by community service.  Such entities as town/city government, school systems, charitable organization, chambers of commerce and many more organizations are searching for individuals who can assist in serving their needs. 

Yes, involvement may take a good deal of your personal time, but the rewards will be gratifying.  By that I mean that the rewards of service are fulfilling, while at the same time the involvement exposes you to a multitude of people, who, after meeting you, become more than a casual census of potential patients. 

Community immersion is an opportunity to meet hundreds and hundreds of individuals that you might not meet otherwise.  The important thing to note is that immersion should not be for the exclusive purpose of meeting people who might become patients but rather for a genuine desire to be involved. 

Once that happens, and it is genuine, people will recognize you for who you are and the marvelous of magic will be returned to you in ways that will grow your practice.