Not long ago, I met with what some term an "old time chiropractor." Dr. Steve has practiced for many years and has always had a busy office. During our visit he shared an interesting story.

He reported that he had recently received a call from a patient who he'd not seen in almost 10 years. The patient requested an appointment time which would allow them to chat about a matter which did not require his being treated.

On the day of the consultation, Mr. Jones and Dr. Steve caught up a bit and exchanged pleasantries. Each was a bit grayer and carrying slightly more weight than during their last encounter. Mr. Jones thanked Dr. Steve for seeing him and said... "Doc, I'll get right to the point."

Apparently, he had a younger sister who lived out of state. Four months earlier, she had been diagnosed with an internal medical condition for which she had seen several specialists. Opinions from the doctors regarding subsequent treatment varied and as a result the family was in a quandary on how to proceed.

Dr. Steve as always listened carefully to Mr. Jones and then inquired, " After all these years why have you now come for advise?" Spontaneously Mr. Jones replied, "You're my doctor and have always been. I trust you with my, and my family's health."

I recount this story as it provides a great lesson to each of us.

While many chiropractors feel as if they specialize in certain areas, often our "old time brethren" served as both a doctor and adviser to those they cared for. They spent considerable time getting to know their patients and often managed their general health care needs.

They developed a bond and trust over time which instilled the type of allegiance that Mr.Jones expressed to Dr. Steve.

In this era of specialization, are you establishing a strong rapport with your patients ... and if not, what can you do to build a patient's confidence so that they will always feel that "You're My Doctor." 

Happy Days!