Everyone is up to their eyeballs in work.

Time constraints are everywhere. So much to do and so little time to do it.  

This refrain is a constant in every community in America and it goes to the heart of how to build relationships …especially with local MD’s. 

For new D.C.s, visiting your colleagues is a must - not only because it is the right thing to do, but also because they can help you if you simply ask.  Don’t try to avoid your colleagues when you move into a community - this is simply not the best way to approach relationships. 

Start with the local D.C.s who have been in practice for some time to get some advice and introductions to the M.D.s in your community.  Chances are most have had some relationships with the local orthopod, neurosurgeon, cardiologist, etc and can easily let you know if they are cooperative, friendly, etc. 

Everyone needs referrals, the orthopods et.al. and your colleague might just be the best people to make an introduction.

Depending on how good the relationship is, they can arrange a luncheon where all three of you can meet. They can write a letter on your behalf letting the physician know you will be calling. Or they can simply pick up the phone and call the doctor to announce your arrival in the area. 

Why would this be good?

Because it enhances everyone’s position. The ortho has a new referral source, you have made a new referral contact, and the established doctor has made the connection happen. 

Some of the business books have fancy names for these kinds of individuals.

• in politics they are lobbyists

• in society they are the social butterflies

• in business they are the matchmakers

Regardless of what you call them, do not overlook your colleagues as the first approach to introductions not only in the medical community but also in the advisors they feel comfortable with and trust.

Sometimes the acres of diamonds are in your backyard.