All start-up doctors know the standard ways to meet people -- Rotary, Kiwanis, church groups, social networking -- and all these are valuable places to make yourself known.  I happen to believe there is huge value in meeting everyday people as well.  People who may have a more immediate need for your services.

This thought came to mind the other day when I was at Staples. 

Over several years I have made a good number of friends there ... all of them work in the store.  One in particular is a guy named Marty.  In fact, he is my "main go-to" person when I have a problem, a question or a return!  He knows what I do for a living (sort of) and is always willing to help (more about Marty in another blog).  In fact, most times I go to the store when I know Marty is working. 

So what does Marty have to do with building your practice? 

How many "everyday people" do you come in contact with who don't know who you are or what you do? 

 What about the guy at the gas station (ok, you pump your own, but if you need a windshield wiper, your oil checked etc. there is someone there you know).  What about the lady at the window at Starbucks?  Are you just a casual "hello thank you for choosing Starbucks" or does she know you are a new chiropractor in town? 

How difficult is it to say that ... and your name ... and hand her your business card (the one with your website on the back)?  How do you know she may not hand it to someone else who is looking for a doctor?

I think we have become so mechanized as a society (bank machines, drive ups, ordering on line) that we forget or don't even see the humans we come in contact with!  I have watched chiropractors who are committed and interested in meeting people hand out cards with ease ... and don't forget to ask for a card in return (mailing list fodder!). 

How about every time you had your credit card to someone you hand a card too? 

I assure you this isn't a 1-2-3 deal ... unless of course your "weekly to do list" includes handing out THREE cards a day!

It's everyday people who build practices...people who know you, like you and remember you when they have a need. 

Don't think so?  I challenge you to reply to this blog and ask the SIP experts about this fact....and start with Dr. Sportelli ... there isn't anyone in Palmerton, PA who doesn't know him!