Okay, so you've got almost everything in place and you are ready to open the door to your new practice.
How do you get those first patients through the door? And how to you do it without breaking the bank?

Try taking tips from not-for-profit agencies whose budgets allow for little paid advertising.

• Write your own press release and submit it to local and nearby city newspapers. Create a story that has human interest to it, such as  "Local Chiropractor Returns from Mexican Mission.".
• Attend community functions that interest you. But be real. Everyone can tell if you are serious about the event or just trying to drum up business.   
• Write an article when someone tries to sell you an ad. You get a byline and exposure for your business and the community gets great tips on back care.
• Co-op. This can save you money. Call your local American Red Cross and become part of their "Back Talk" program. They will co-op on ads and provide your training that will get your foot in the door to corporations that need health programs for their employees.
• For more Marketing ideas visit www.startingintopractice.com/pages/starting/marketing

   Whatever you do, remember that your advertising and marketing techniques affect the whole profession. So be honest and ethical and you will be successful!