You've narrowed down the city you want to live and practice in. It's time now to begin "digging".

You'll have to find out several things before you make this "your" perfect place.

Start by asking a few questions that can make or break you in this new town.

• Who are the major employers and do they offer chiropractic care in their insurance packages?  It is great to move to an area that may have a lot of large employers, but if you find none of them offer chiropractic care to their employees, can you be as successful as you hope to be? Contact the companies directly and ask if they cover chiropractic care for their employees.
• What has the growth rate been? Check with www.census.gov and look at the ten year growth rates for the counties and/or cities you wish to practice in. Watch for growth trends and declines that may indicate success.                       
• Check the archives of the local newspapers. Type "chiropractor" in the search box and any article concerning chiropractic, good or bad, will pop up. This may give you an indication as to how chiropractic has been viewed in the community you want to become part of.

These few simple tips will give you a big leg up in establishing your first practice! For more information on demographics visit www.startingintopractice.com/pages/starting/location/choose-location/index.asp